Marketed Connections

Over one million frequent business travelers and travel arrangers from around the world depend upon the accurate and reliable information from OAG. We offer a tightly targeted and effective way to advertise to this audience that spends $13.87 billion on flights every year. Many OAG subscribers are high-value purchasers at a senior level. Whether you're promoting travel-related products and services, such as airlines, hotels or car rental, or high-value consumer products that you would find in airport retail facilities, OAG advertising opportunities give you the chance to influence this audience at the point of decision.

Features
More than 40% of all passenger itineraries involve connections.  Airlines can increase load factors and yield by promoting connecting flights to OAG’s unique audience of high-yield, frequent fliers and travel arrangers. OAG products provide airlines continued access to this highly targeted audience of more than 1,100,000 users worldwide — at every stage of the travel planning process through Marketed Connections (MCs).

MCs allow you to promote your airline’s best, and most profitable, connections and:

• Maximize the visibility of your full network
• Improve market share potential by competing on choice of schedule
• Boost traffic on routes where point to point traffic is lower and increase load factor — and market share
• Reinforce “hub” strategy and promote agreements with alliance and codeshare partners
• Influence potential customers to use your schedules and services at the point of decision
• Increase customer loyalty through a global network solution
• Shift market share, and provide airlines with an exceptional ROI